Be Careful When Flashing Your LOGOS!

So, I just witnessed a nice Webex presentation by a Top 3 Staffing/HR Solutions Organization get DESTROYED! It had a great intro w/ bios, industry facts, “assumed” pain points and then the solution was introduced! The worst part was the LOGO FLASH - we’ve done business with X,Y & Z Large Health Care Organizations. Being on the vetting panel, I asked, “I see that you’ve done business with Amgen- How does that relate to Managed Care? Is that a ‘health care’ LOGO for you? How is it pertinent to an HMO/PPO Non Profit that is in need of RPO & call center management solutions in a new state, where an acquisition was made?” Need I say, the whole presentation came to a screeching stop/crash. When showing off your LOGOs, be mindful of what industry & sub niche they belong to & the type of solution you have successfully provided.  A presentation has to be meaningful and full evidence based value/ROI not just LOGOs ;)