Strategic vs. Reactive - Which Describes Your Business?

Are you strategic or just reactive? Today, Fedex CEO announced that he sees the whole industry shifting. If you were their talent/ HR Solutions supplier- What would you be doing NOW to address new industry drivers? What new solutions would you be proactively designing/ offering to address Fedex business objectives? What discussions would you be having with their executive team? Is Fedex your client? Were you aware of this? Just sayin'! :)  Via Linkedin & Twitter.