Defined key attributes of an Account Manager (MSP Program Manager/ Director)
Develops, communicates and drives Strategic Account Plan
Involves key markets and countries in planning process
Creates Marketing Strategy:
Brand awareness
Client satisfaction and Loyalty
Program Launch/Relaunch
Ensures Client Satisfaction
Reviews delivery and operational metrics regularly with Field Management
Creates and drives improvement plans
Drives Account understanding and excitement with Field
Monthly/Quarterly update calls
Reviews Opportunities, Challenges and performance Scorecard(s)
Develops Sphere of Influence at client - This person is your organization's Secret Weapon in taking the relationship to that of a TRUSTED ADVISOR
Highly Networked- New Contacts engaged regularly, documented in CRM/ Database
Goes beyond HR and Procurement, gets into the business
Monitors all contract compliance, ie, audits, rebates/discounts, DSO, renewals
Drives a sense of urgency for opportunities and challenges, and everything else
Ensures all details and activities are in CRM/ Database
Involves key markets and countries in planning process
Creates Marketing Strategy:
Brand awareness
Client satisfaction and Loyalty
Program Launch/Relaunch
Ensures Client Satisfaction
Reviews delivery and operational metrics regularly with Field Management
Creates and drives improvement plans
Drives Account understanding and excitement with Field
Monthly/Quarterly update calls
Reviews Opportunities, Challenges and performance Scorecard(s)
Develops Sphere of Influence at client - This person is your organization's Secret Weapon in taking the relationship to that of a TRUSTED ADVISOR
Highly Networked- New Contacts engaged regularly, documented in CRM/ Database
Goes beyond HR and Procurement, gets into the business
Monitors all contract compliance, ie, audits, rebates/discounts, DSO, renewals
Drives a sense of urgency for opportunities and challenges, and everything else
Ensures all details and activities are in CRM/ Database
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